“Vi håller ut” – “We Endure” – Swedish artists come together to support the fight against corona

Press Release • May 18, 2020 9:48 am CEST
Translated from Swedish to English by Karina Brandt

During the 1980s, the classics, “Do they know Christmas” and, “We are the world”, came to mark one of the world’s greatest crises. Now – in the midst of a new burning crisis – some 50 Swedish artists gather in a song about not losing hope and staying out.

Sarah Dawn Finer, Helene Sjöholm, Magnus Carlsson, Mariette, Jessica Andersson, Dolly Style and Robin Bengtsson are some of the artists in “We Endure”, dedicated to all Swedes’ fight against Covid-19.

“Vi håller ut” has been, and will be, one of the strongest and most important messages in the spring – and perhaps even in the summer – 2020. Prime Minister Stefan Löfvén, the Public Health Agency with Anders Tegnell in the lead and the health care staff – they all ask us to hold out a little.

To give back to those who are now fighting the hardest, and to encourage everyone to do exactly what is needed, the song and music video, “Vi håller ut” are released. Some of Sweden’s foremost musicians and artists have gathered to pay tribute and support to all who are struggling with the misery of the corona crisis, young and old. Across the country there are grief, uncertainty and challenges that most people have never encountered before. Everyone needs to make sacrifices and show consideration, in order to protect themselves – and above all, one another.

First released for care workers

The song is released May 18th, in a variety of groups, forums and newsletters dedicated to healthcare professionals and other community-based professions. Some of the unions that release the song are the Medical Association and the Swedish Medical Association, but also large private Facebook groups that together reach hundreds of thousands of members.

– We wanted to release the song to those who, independently or not, stand in the middle of the epicenter of the pandemic, day in and day out. That so many people were hooked on was a positive surprise and a big reason why I am sure this project will mean something, says Micke, “Mikeadelica” Gustafsson, director and producer.

– The title “Vi håller ut” couldn’t be better. Everyone in health care is probably completely over and now the summer comes when they must be free but can they? says Kajsa Giesecke, an intensive care specialist, who has helped with contacts in health care.

Large crowd of artists who lined up

The idea for the song, Micke got from Spain, where a group of Spanish artists recorded a cover of the song “Resistiré” by the group Dúo Dinámico. The song was quarantined from the artists’ home and quickly became something of Spain’s “corona anthem”.

The idea for the song, Micke got from Spain, where a group of Spanish artists recorded a cover of the song “Resistiré” by the group Dúo Dinámico. The song was quarantined from the artists’ home and quickly became something of Spain’s “corona anthem”.

Micke, who is one of Sweden’s most hired music video directors, wanted to do something similar in Sweden and contacted music producer Fredrik Thomander. One by one, musicians and artists from all over the country thanked yes for participating, many more than any of them could hope for.

– As a friend and colleague of many cultural workers, I see right now how most people struggle with their finances and ruined timeline. That so many still took the time to be part of “Vi håller ut” is fantastic and commendable, says Micke “Mikeadelica” Gustafsson.

– In its classic popschlag format, this is a boosting fight song, it is solidarity in 100 BPM simply, says Fredrik Thomander.

– In its classic popschlag format, this is a boosting fight song, it is solidarity in 100 BPM simply, says Fredrik Thomander.

Ingela ”Pling Forsman copywriter

The task of interpreting the Spanish text in Swedish went to the experienced copywriter Ingela “Pling” Forsman. After a first listen of the song, Sarah Dawn Finer suggested the song’s current title.

The task of interpreting the Spanish text in Swedish went to the experienced copywriter Ingela “Pling” Forsman. After a first listen of the song, Sarah Dawn Finer suggested the song’s current title.

– For me it was a matter of course. I think we all know, regardless of the vulnerable occupational group or the risk group, that it is about supporting each other right now. And a long time to come. So when one of us collapses, we have to help lift one another. We have to endure (Hålle ut means endure/red.). Itself, and together as a society, country and people, says Sarah Dawn Finer.

The hope is that as many people as possible will listen to the song, watch the video and make it their own. Projects are completely non-profit and not linked to any organization, fundraiser or political actor. The song will be distributed through the Amuse service and all proceeds from gigs of the song will be donated to a project in healthcare.

– The whole project has been about seeing others – perhaps to be seen back. Nobody in Sweden is unaffected by the pandemic, although it strikes in different ways it hurts equally, says Micke “Mikeadelica” Gustafsson.

LINKS TO “Vi håller ut” IN SOCIAL MEDIA

Instagram: https://www.instagram.com/vihallerut/

Youtube: https://www.youtube.com/watch?v=3aiQDUyyyrY

Facebook: https://www.facebook.com/Vi-h%C3%A5ller-ut-107254397650060

Spotify: https://open.spotify.com/artist/059HGUgQG8CCo5AEmHnGja?si=lH8Jd5SoR96qCO-coldVFQ

FOR PRESS KITS WITH PICTURES, MUSIC VIDEOS, LOGOTYPE AND MORE:

https://www.dropbox.com/sh/6u4v7rqjq7bqqxq/AAA8Y8IUpUgS_X2FaNDi-wIya?dl=0

CONTACT INFORMATION

Press contact and interview requests:

Tobias Grönlund, PR-Manager, Moore To Be

0765 678 902

tobias@mooretobe.com / www.mooretobe.com

Mikael “Mikeadelica” Gustafsson, initiativtagare och producent

0736 503 030

Micke@mikeadelica.com / www.mikeadelica.com

Ingela “Pling” Forsman, textförfattare

pling.ab@hotmail.com

Fredrik Thomander, musikproducent

mail@palmamusicstudios.com / www.palmamusicstudios.com

Participants:

Producer and regi: Mikeadelica 

Musicproduction/mix: Fredrik Thomander 

Swedish text: Ingela ”Pling” Forsman

Melody: Dúo Dinámico

Female vocalists:

Helene Sjöholm, Sarah Dawn Finer, Mariette, Jessica Andersson, Dolly Style, Mahan Moin, Therese Grankvist, Britta Bergström, Jeanette Olsson, Marica Lindé, Tindy Laville & Ina Lindgren, Carola Becker, Nova Thomander

Male vocalists:

Robin Bengtsson, Magnus Carlsson, Philip Jalmelid, Joacim Cans, Rennie Mirro, Sean Banan, Erik Høiby (The Lovers Of Valdaro), Johan Boding, Johan Becker

Musicians:

Peter Kvint – Electric guitar

Sven Lindvall – Bas

Robert Wells – Piano

Moh Denabi – Accoustic guitar

Hux Flux Nettermalm – Trummor 

Maria Marcus – Synth/choir

Mattias Bylund – Wurlitzer

Fredrik Thomander – Keyboard 

Pernilla Andersson – Accoustic guitar 

Lena Thomander – Percussion 

Teo-Max Gustafsson – Accoustic guitar 

Leo Elliott Karlsson – Elguitar

Humla Karlsson – Bas

Pontus Norgren – Guitarrsolo

Adam Warhester (The Lovers Of Valdaro) – Synthsolo 

Mats Wester – Keyharp solo

Nils Landgren – Tromboonesolo

Mikeadelica – Scratch

Peter Noos Johansson – Tromboone

Wojtek Goral – Tenor and Altsaxofon

Tomas Jonsson – Barytonsaxofon

Magnus Johansson -Trumpet

Janne Bjerger -Trumpet

Göran Rudbo (Triple & Touch) -Trumpet/song 

Ken Wennerholm (Triple & Touch) -Trumpet/song

David Bukovinszky – Cello

Mattias Johansson – Violin

Mattias Bylund – String synthesizer 

Nils-Petter Ankarblom – String synthesizer

String and winds arranged by Nils-Petter Ankarblom

String and winds recorded by Mattias Bylund in Studio BLND

Lukas Nathanson – Songrecording 

Michael Feiner – Songrecording 

Chris Meyer – songrecording

Fredrik Thomander – musicproduction/arr.

Fredrik Thomander/Peter Månsson – Mix 

Ulf Börjesson – Mastering

Musicproduction: Palma Music Studios

Production company: Mikeadelica.com

Initiative, producer, regi and editing: Micke ”Mikeadelica” Gustafsson

Nicke Bergström – Logotyp och graphical profile

Moore To Be (Tobias Grönlund, Anna Moore, Emil Gullhamn) – Presscontact 

Joakim Arhammar – Content/Social Media Manager

Therese Färsjö – Mediastrateg

Kajsa Giesecke – Medical adviers, networker

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